Oct 19th 03
100 Million Free Songs
So I watched the Apple Music Event yesterday, and in his presentation, Apple CEO Steve Jobs explained the “100 Million Free Songs” promotion.
In a nutshell, Pepsi is going to produce 300 million Pepsi, Diet Pepsi, and Sierra Mist bottles with special yellow caps. With every bottle you buy, you have the chance to win a free song through iTunes. All you have to do is launch iTunes, enter the code on the cap, and get your free song! The best part? One in three caps are winners! (Hence the 100 million free songs.)
The promotion will launch with the Superbowl on February 1st, and last for 60 days, until March 31st. Expect major promotion and advertisements on TV and in print.
I don’t know about the rest of you, but for that two month period, whenever I’m thirsty, I’ll be sure to grab for a Diet Pepsi, Pepsi, or Sierra Mist (the last two being my favorite two soft drinks anyways!)
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