How the Digital Age is Changing UI Design
After reading Marc Prensky’s stimulating article “Listen to the Natives,” I truly have a desire to quote it in its entirety. Instead I am going to focus on one of the opening paragraphs in which he distinguishes between two types of digital peoples — digital immigrants and digital natives — and how they learn differently in the Digital Age. I strongly encourage you to read the entire article; Prensky discusses some very thought-provoking facets of learning in the Age of Information. For now, though, let me begin by sharing with you that excerpt:
I’ve coined the term digital native to refer to today’s students (2001). They are native speakers of technology, fluent in the digital language of computers, video games, and the Internet. I refer to those of us who were not born into the digital world as digital immigrants. We have adopted many aspects of the technology, but just like those who learn another language later in life, we retain an “accent” because we still have one foot in the past. We will read a manual, for example, to understand a program before we think to let the program teach itself.
The last part of this excerpt strikes me as extremely relevant to web application user interface design. I’m no expert on the topic of UI design, but my status as digital native and experience with such services as Facebook, Gmail, and Twitter have provided me with at least an opinion of what I, a Generation Y user, consider to be good and bad examples of UI. Particularly when it comes to understanding and finding my way around a new online web service, certain UI features an make all the difference in whether I become a dedicated user or turn away and never look back. Prensky hits on a key point when he distinguishes between reading a manual to learn a new program — where, as I’m using it, program can mean anything from computer software to web apps — and letting the program teach itself.
A great example of the latter is Geni.com, a website that lets you quickly and easily build gorgeous, online family trees that are interactive and shareable. When someone first visits the site, this page introduces Geni:
The message at the top explains exactly what Geni is and what Geni can do for you. A more detailed list of features is included at the bottom left; however, what follows immediately after the introduction sentence (note: a sentence, not a paragraph) is the Geni interface where a first-time visitor can immediately get started using the service. All that’s required is your name, email address, and gender. No username, no password, no registration process. Instead, an account is instantly created for you and Geni emails you a temporary password so that, if you wish, you can login in the future and continue using your account. This allows the user to immediately begin using Geni to create their family tree.